Studies show that faster page speed results in greater revenue. Having a fast website means that users can quickly understand your offering and purchase your products. Faster Page Load Time Results in Greater Revenueįaster page navigation means that users may see more page views each time they visit your site. In addition, fast page load times aren’t the goal either however, it is a means to improve your users’ experiences, which in turn result in longer times on your site and reducing the barriers to purchase.īetter website interactions can result in greater satisfaction, more conversions, and higher sales. You are looking for the result of those rankings: more website visitors, more leads, and more revenue. Slow page loading times will only negatively impact your site rankings if it is very slow.)Īs a marketer, your goal really isn’t better Google rankings. As a result, Google rewards fast-loading websites with better rankings. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to decrease it. It’s no secret that page loading speed matters to Google rankings. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever. It’s also about improving customer satisfaction and gaining new revenue. Getting faster page load speeds isn’t just about increasing your Google rankings.
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